Reading List
Books that shaped how I think about search and AI.
The short shelf I keep recommending to clients — on SEO, content, working with AI and building systems that create leverage instead of just saving time.
- 01
The Art of SEO
The reference I still reach for when a technical SEO question gets messy — after 20+ years, it still earns its place.
- 02
They Ask, You Answer
Answer every real customer question and you win Google, AI-powered search and trust at the same time.
- 03
Co-Intelligence
The clearest take on working with AI instead of around it — the mindset behind every agent I build.
- 04
Prediction Machines
Why cheap prediction changes which decisions a system should make for you — the economics of automation.